Business Compass

General objective

To contribute to the promotion and development of entrepreneurship in Brodsko-posavska County by creating a favourable environment for the establishment and development of companies and by developing high-quality business support services for SMEs, with a beneficial impact on regional development and on improving the competitiveness of the county.

Target results

To inform 160 entrepreneurs (at least 75 SMEs operating for less than 36 months) about EU financing opportunities, networking, internationalisation and the benefits of business support — through workshops, e-newsletters and email.

Information activities (16 workshops)

• Human resources management
• Business succession planning
• Start-up academy – how to shape an idea and create a business model
• Techniques for generating business ideas
• Protection of intellectual property in SMEs
• Modern distribution channels – web shop
• Digital marketing – Google Ads and Google Analytics
• Social networks for entrepreneurs
• Conversations with an accountant
• Starting a business – d.o.o., j.d.o.o. or sole proprietorship?
• Fundamentals of business planning
• Marketing and branding
• Financing options for a business idea and crowdfunding
• Batteries and e-mobility
• Business negotiation strategies and tactics
• Procurement procedures for entities that are not subject to public procurement rules

Additional activities

3 conferences and 8 round tables on the topics of EU calls for proposals, internationalisation, social entrepreneurship and entrepreneurship education — with the aim of connecting stakeholders from the public, private and education sectors.